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Traditionally, the Indian economy has been dominated by cash. However, after the invention of smartphones, the economy is now shifting towards the digital realm and promoting digital payments. The digital gift card industry has been on a rapid growth trajectory as India moves to infinite cashless transactions. The value and volume of digital cards and cashless transactions have doubled in the last year alone.

Before the digital card era, there was a big logistic challenge within the corporate gifting tangent. Corporate gifting can be looked at in different ways; from partner gifting where companies reward their partners and company gifting where companies gift their fellow employees. Earlier, gifts were physically sent to all the employees across geographies. Hence, companies often faced problems like delays in transit and loss of products. There was also an element of the added burden of the cost of logistics.

The issues were long realised and demanded a customised solution. With the advancement of digitally viable solutions, many industries have now gradually moved on to the technology-powered solutions. Drifting away from the traditional and tangible gifts, technology made it possible for organisations to leverage digital gift cards thereby disrupting the corporate gifting landscape.

One such company that helped revolutionize the digital gift card service was Sodexo. The company helped corporates to advance their rewarding practices. They carved the user journey that started from paper vouchers and drifted to digitally secure cards in the past few years. The vision was to empower today’s multi-generational workforce with digital solutions.

In India, they have over 20 years of experience in providing Quality of Life Services to clients, consumers and merchants. Today, Sodexo Benefits and Rewards Services India is the leader in employee benefits. They cater to 11,000+ corporate clients comprising of both private and public sectors.

The digital meal card can be used for the consumption of food and non-alcoholic beverage (only), and the card is accepted by over 2 million retail outlets and online merchants, pan India. They have over 1,00,000 unique points of acceptance across 1500+ cities. An additional bonus is that you can do tax saving of Rs. 12,000/- a year.

In addition to their meal card, they also have a Celebration Card that is best suited during this time of the year. The card is accepted nationwide on RuPay network across offline and online portals.

The radical shift has transformed the professional and personal lives as employees. These cards are handy and can be carried and used as regular credit or debit card which means the hassle of carrying a voucher booklet is also obsolete now. Overall, it has enhanced the quality of life services by adding portability, security and trust in the minds of user at any point in time; whether that’s ordering groceries using an app, or buying clothes online.

Search has evolved to come a long way and today search engines work in a completely different way than they used to, say even a few years ago. Today, search engines have bid adieu to the age old keyword based approach and instead have embraced new technology like semantic search, artificial intelligence (AI), natural language processing (NLP) and more to ensure more relevant, faster, and more accurate results. Today, we have enterprise search engines like 3RDi Search, Coveo, and Commvault that are powered by the same list of technology and these tools are designed to help enterprises create an enhanced search experience.

While the concept of semantics has helped many enterprises across sectors, there are certain industries that have been the highest gainers due to the advent of this technology. The Ecommerce sector is one of them and today every big name in ecommerce uses semantic search.

How it was Before the Advent of Semantic Search Engines

We all know how important it is for an ecommerce website to ensure that it’s search box functions well and makes it easy for users to get the results they want. While this has been made possible with the advent of NLP and AI, it was different before.

Previously, the user had to be extra careful to ensure there were no typos or spell errors in the query. If at all there were any, the website failed to show any results.

For example, if the user typed something in the lines of ‘Sprts Shoes’ instead of ‘Sports Shoes’, missing out on that crucial ‘o’ in ‘Sports’, all that showed up on the screen was ‘Sorry… no products meet your search criteria’.

How Semantic Search Engines Make a Difference

Today, powered by NLP and AI, semantic search engines have the capability to show results even if the query has typos/spell errors in it.

For example, when it comes to the big names in ecommerce, say Amazon, this problem is resolved. So, even if the user types in ‘Sprts Shoes’, he/she will still be presented with a list of Sports Shoes available on the website.

This is just one of the many ways semantics technology makes things different. A good search engine automatically increases the visibility of the products on the site, which in turn leads to a boost in sales. After all, unless users are aware of the products on the site, you cannot expect them to buy, isn’t it? What are they supposed to buy after all?

Here are a few more possibilities that it can add to the capabilities of ecommerce websites:

a] Display of Product Images as a Dropdown from the Search Bar

Today, the user can view a list of relevant products even as he/she types in the query, in the form of a dropdown screen below the search bar. This helps them get an idea of the kind of products to expect even before hitting on the search button.

For example, if the user enters ‘earphones’, he/she can see a list of earphones from different brands on the side panel.

b] More and More Filters Available

With faceted search made possible with modern technology, ecommerce users can apply a wide range of filters to narrow the results. It allows users to apply multiple filters at a time to make it easy for them to find the product they need. This is shown in the screenshot below, where the left panel has a list of filters ranging from size, brand, colour and more.

c] Makes Voice Based Search a Reality

Yes, modern tools offer users the option to look for the products they seek without typing a single word but just by speaking out the query instead. Every big ecommerce website now offers a voice search option. Just look for the Microphone icon at the right hand side of the query box, click on it and get started.

d] Data Analytics Makes it Easy to Understand Customer Behavior

Semantic Search engines today are powered by Analytics that help organizations figure out the user behavior on the website, which products people look for more frequently than the others, and much more information. This information can be used to improve the user experience on the website and also to boost sales.

Conclusion

So, we see that there are many ways in which semantic search engines can redefine the way users interact with ecommerce websites. And the good news is that this is just the beginning and the future holds endless possibilities.